Agency vs. In-House Marketing
The School of Marketing presents an Expert Session with Yana Lapitskaya Yana is the co-founder of Yay!Starter Marketing, a role she describes as the best job in the world. With extensive experience across diverse sectors including Technology, Sport, Broadcasting, FMCG, and Property, Yana blends her passion for marketing with a drive for digital innovation. Her […]
Majority of B2B Video Advertisements Struggle to Capture Attention and Drive Brand Recall
A recent study conducted by the LinkedIn B2B Institute, in collaboration with advertising research firm Media Science, reveals that a significant portion of B2B video advertisements fail to engage viewers effectively or enhance brand recall. The research involved presenting 109 authentic B2B adverts to 770 participants as they navigated their LinkedIn feeds. Findings indicate that […]
Alibaba Unveils Marco-o1: A Leap in AI’s Problem-Solving Prowess
Alibaba’s MarcoPolo team has introduced Marco-o1, a large language model (LLM) designed to enhance AI’s reasoning capabilities across both structured and open-ended problem-solving tasks. This development signifies a notable advancement in artificial intelligence, particularly in complex domains such as mathematics, physics, and coding. Marco-o1 distinguishes itself by integrating advanced methodologies, including Chain-of-Thought (CoT) fine-tuning, Monte […]
DWP Campaign Spurs Increase in Pension Credit Recipients Amidst Processing Delays
The Department for Work and Pensions (DWP) has reported a significant rise in Pension Credit applications following its ‘Credit Where Credit’s Due’ campaign, which encourages younger generations to assist their parents in checking eligibility for the benefit. This initiative aims to provide pensioners with an additional income boost of over £3,900 annually. Since the campaign’s […]
