High-Impact LinkedIn Content Strategies that Work for Creators
The School of Marketing presents an Expert Session with Purna Virji. Purna Virji is a globally acclaimed content strategist and the best-selling author of High-Impact Content Marketing. As the Principal Consultant for Content Solutions at LinkedIn, Purna leverages her extensive expertise in content creation and strategy. With a background in leading global learning programs at […]
The Key Traits of Effective B2B Influencers: What to Look For
In the world of B2B marketing, influencers play a crucial role in building trust and driving engagement with niche audiences. Unlike their B2C counterparts, whose value often lies in sheer audience size and entertainment factor, B2B influencers must bring credibility, expertise, and authenticity to the table. A recent survey conducted by LinkedIn highlights the significance […]
Christmas Campaign Shines a Light on Care Leavers’ Struggles
For most young people, turning 18 is a milestone filled with promise, support, and excitement. But for thousands of care leavers across the UK, it’s a starkly different story. Without a family safety net or dependable support systems, many step into adulthood alone, facing homelessness, financial insecurity, and isolation. This Christmas, children’s charity Coram is […]
AI Airlock Pilot Paves the Way for Safer AI in UK Healthcare
The UK’s Medicines and Healthcare products Regulatory Agency (MHRA) has launched a pioneering initiative to accelerate the adoption of artificial intelligence (AI) in the National Health Service (NHS). Dubbed the AI Airlock, this pilot scheme aims to fast-track the introduction of AI-powered medical technologies while ensuring their safety and reliability. AI Airlock: A New Era […]
