Unwrapping the Power of Festive Storytelling
The chill in the air, the glow of Christmas markets, and the charm of festive adverts signal a special time of year: a season when creativity takes the spotlight and brands pull out all the stops to enchant audiences. More than a time for sales, the festive period offers brands an unparalleled opportunity to forge […]
MHRA Introduces ‘AI Airlock’ to Accelerate Adoption of AI in UK Healthcare
The Medicines and Healthcare products Regulatory Agency (MHRA) has unveiled its pioneering ‘AI Airlock’ initiative, a pilot scheme aimed at streamlining the integration of artificial intelligence technologies into the NHS while prioritising patient safety. This ambitious programme has selected five cutting-edge healthcare solutions that address critical needs, from cancer diagnostics to chronic respiratory diseases. With […]
Punchdrunk Enrichment Teams Up with Mother Design for Imagination-Boosting Campaign
Children’s charity Punchdrunk Enrichment has launched a heartfelt new campaign in collaboration with creative agency Mother Design, aimed at showcasing the transformative power of creativity in education. Titled ‘Give a Big Imagination’, the campaign highlights the Big Give Christmas Challenge, which doubles every donation made until 10 December. All funds raised will support a groundbreaking […]
