What’s Trending in B2B Marketing? Insights from the B2B Marketing Awards
Balancing innovation with proven tactics remains one of the biggest challenges for B2B marketers. The trick lies in leveraging reliable strategies while leaving room for experimentation and adopting emerging trends. But which channels and techniques are currently reshaping the B2B landscape? A deep dive into the submissions for the B2B Marketing Awards, analysed using AI […]
AI Voice Tech Implicated in Russian Influence Campaign, Report Reveals
Generative AI has frequently been misused, from fabricating academic papers to mimicking artists. Now, it appears to have played a role in state-backed influence operations. A recent report from Massachusetts-based threat intelligence firm Recorded Future highlights a Russian-linked campaign dubbed “Operation Undercut,” which allegedly utilised commercial AI voice generation technology, including tools developed by ElevenLabs, […]
Sheer Driving Pleasure Unites Generations: BMW’s Festive Campaign 2024
BMW’s latest festive campaign, “Das Geschenk” (The Gift), brings the spirit of the season to life with a heartwarming tale that celebrates the enduring joy of driving. The campaign’s centrepiece, a 100-second film, tells the story of a young boy, Tim, and his unique quest to find the perfect Christmas present for his beloved grandmother. […]
