Consistency in Brand Communications as a Lever for Growth with Candace Gerlach
Having spent most of her career working brand side, Candace is now the dynamic founder of CMG; a 360 brand communications collective on a mission to take the latest in marketing science and timeless marketing principles and apply them creatively to businesses wanting to make an impact. ➡️ Session Overview: With extensive experience working brand-side, […]
Is This The Future of Creative Agencies
Can AI Pick the Perfect Christmas Gift?
As the festive season approaches, many of us face the annual challenge of choosing the perfect gifts for friends and family. This year, Josie Hughes from Eastbourne decided to try something different: she turned to artificial intelligence (AI) for inspiration. Hughes, who works at the Institute of Analytics and is well-acquainted with AI, often uses […]
Cracking the Code: What Is Data-Driven Marketing and Why Does It Matter?
In the ever-evolving world of B2B marketing, data-driven marketing has emerged as a game-changer. Moving away from instinct-driven strategies, this approach leverages data insights to shape marketing campaigns, enhance customer experiences, and drive measurable business outcomes. But what exactly is data-driven marketing, and how can it transform your organisation? Let’s dive into the essentials. The […]
WPP and Universal Music Group Join Forces to Revolutionise Music Marketing for Global Brands
In a move set to redefine the intersection of music, technology, and brand engagement, WPP, the creative transformation powerhouse, has announced a strategic partnership with Universal Music Group (UMG), the global leader in music-based entertainment. This collaboration aims to harness the power of music, data, and technology to create dynamic, music-driven campaigns for global brands. […]
