Cinch Steps Up to the Oche as Official Partner of 2025 Premier League Darts
Cinch, the online car retailer, has been unveiled as the official partner of the 2025 Premier League Darts, marking an exciting new chapter for the Professional Darts Corporation (PDC) and the growing fanbase of the sport. The partnership, announced on 11 December 2024, comes at a time when the tournament is riding high on a […]
AI Adoption Gap Emerges Between Executives and Junior Marketers
A significant divide in the adoption and trust of AI tools is emerging between senior marketing executives and their entry-level colleagues, with new studies also highlighting a gap influenced by company size. Two recent reports—one by Lightricks in collaboration with the American Marketing Association (AMA) and another by Adobe—reveal that while marketing leaders are embracing […]
Global B2B Digital Ad Spend to Nearly Triple Pre-Pandemic Levels by 2026
Worldwide B2B digital ad spending is on a trajectory to reach $48.15 billion by 2026, almost tripling its pre-pandemic levels, according to a recent EMARKETER forecast released in August 2024. This steady surge reflects a broader shift in how businesses are approaching digital advertising to connect with partners, buyers, and key decision-makers. Steady Growth Through […]
