Amazon’s $4 Billion Bet on Anthropic: The New Front in the AI Arms Race?
Amazon has doubled down on its commitment to artificial intelligence with an additional $4 billion investment in Anthropic, bringing its total stake in the AI-focused company to a staggering $8 billion. Announced on 22 November 2024, the investment strengthens Amazon’s ambitions in the AI sector while solidifying its dominance in cloud computing through Amazon Web […]
The C-Suite Awakens: B2B Marketers Must Prove Their Value in the Go-to-Market Ecosystem
As 2025 approaches, B2B marketers face a critical challenge: proving their strategic worth in the go-to-market (GTM) ecosystem. With economic pressures mounting and executive patience wearing thin, marketers must answer a fundamental question from the C-suite: What value does marketing truly deliver? The answer could make or break not only budgets but the credibility of […]
Avanti West Coast Launches Low-Alcohol Beer ‘Safety Thirst’ to Keep Festive Rail Travel Safe
Avanti West Coast has taken an innovative approach to rail safety this Christmas by launching a limited-edition low-alcohol beer, Safety Thirst, to encourage responsible drinking during the festive season. The move comes as research highlights a sharp rise in rail-related accidents where alcohol is a contributing factor during the holiday period. The campaign, backed by […]
