Emerging B2B Marketing Trends Set to Define 2025

As the curtain closes on 2024, the world of B2B marketing is on the cusp of transformative changes. From AI-driven personalisation to the rise of private online communities, marketers are preparing to adopt innovative strategies that will shape their success in 2025. Below, we delve into the key trends expected to dominate the industry, offering […]

AI in Action: The UK’s Bold Plan to Transform Public Services and Win Public Trust

The United Kingdom is taking bold steps to demonstrate how artificial intelligence (AI) can modernise public services while adhering to principles of responsibility and transparency. The government has unveiled new records under the Algorithmic Transparency Recording Standard (ATRS) to boost public trust and ensure accountability in AI’s role in enhancing public sector efficiency. Transparency at […]

The ‘K-Wave’ Phenomenon: A £3.5 Billion Boost to the UK Economy

The cultural juggernaut of South Korea, known as the ‘K-Wave’ or Hallyu, is making seismic waves across the UK, driving a £3.5 billion surge in consumer spending. From viral TV shows and chart-topping music to tantalising Korean cuisine, the nation’s appetite for Korean culture shows no signs of slowing down, according to new research by […]