OpenAI Backs Duke University Study to Explore AI’s Moral Compass
In a groundbreaking move to bridge the gap between technology and ethics, OpenAI has pledged $1 million to support Duke University’s research into how artificial intelligence (AI) can predict human moral judgments. The initiative underscores the pressing need to explore whether machines can navigate ethical dilemmas or whether such decisions should remain a distinctly human […]
Getting More Sleep Tops Brits’ New Year’s Resolutions for 2025
As the clock ticks down to 2025, a growing number of Brits are swapping traditional New Year’s resolutions for a focus on rest and recovery. Forget crash diets and fitness fads—this year, sleep has emerged as the UK’s top priority for self-improvement. A recent survey reveals that half of UK adults are pledging to get […]
Navigating Non-Linear B2B Customer Journeys: Why Demand Creation is the Future
In the intricate world of B2B marketing, understanding the buyer’s journey has become an increasingly critical challenge. Gone are the days of the predictable sales funnel; today’s B2B customer journeys are anything but linear. With multiple stakeholders influencing decisions and myriad entry points into the process, marketers must adopt strategies that account for every touchpoint. […]
