Breaking the Rules: Unconventional B2B Marketing Strategies for LinkedIn
B2B marketing has evolved far beyond the traditional suit-and-tie strategies of yesteryear. LinkedIn, the go-to platform for professionals, has emerged as a creative playground for marketers who dare to stand out. If you’ve ever felt constrained by industry “best practices,” it’s time to break the rules and experiment with bold ideas that cater to complex […]
Iberia’s Heartwarming Christmas Campaign: Home vs. Dream Destinations
In a festive twist on holiday advertising, Iberia Airlines has launched a moving Christmas campaign, placing human connection at its heart. Titled The Christmas Dilemma, the campaign presents a poignant experiment: four travellers must choose between an all-expenses-paid trip to their dream destination or returning home to spend Christmas with their loved ones. A Dilemma […]
