How to Maximise Event ROI with Smart Budgeting
Understanding the true costs and revenue potential of user conferences is key to making events a cornerstone of your content strategy. Understanding the real costs of events and managing them effectively can mean the difference between a successful conference and a financial misstep. While many event planners focus on big-ticket items like venue, catering, and […]
From Hype to Necessity: AI’s Role as a Growth Driver in B2B Marketing
Principal Consultant at Intercept Scale Artificial intelligence (AI) has revolutionised marketing, yet many companies dive in without a defined strategy, clear policies, or targeted goals. Unsurprisingly, the results are often inconsistent. AI isn’t a quick fix; it’s a transformative tool requiring focus and intent to unlock its full potential. For businesses willing to lay the […]
Asda Launches Big Jan Price Drop to Ease Post-Festive Financial Pressure
Asda has unveiled its Big Jan Price Drop, offering customers significant savings on over 2,500 everyday products throughout January. This initiative comes at a time when many families are recalibrating their budgets after the festive season, with rising inflation expected to present ongoing financial challenges in 2025. The price reductions span a wide range of […]
