Breaking Silos: A Four-Pillar Framework for Account-Based Expansion
A striking statistic to consider: 76% of marketers report higher ROI using account-based strategies over traditional marketing, according to the ABM Leadership Alliance and ITSMA. Yet, despite its potential, many businesses stumble when it comes to unlocking the full power of expansion revenue. The root cause? It’s not the strategy itself but how it’s implemented. […]
Countdown to AI and Big Data Expo Global: Just Weeks Away!
The highly anticipated AI and Big Data Expo Global is now just weeks away, set to take centre stage at the iconic Olympia, London, on 5-6 February 2025. This premier event offers professionals across industries the chance to delve into the cutting-edge advancements reshaping artificial intelligence and big data technologies. Event Highlights to Watch For: […]
EY Unveils ‘Transformations’ Campaign to Shape the Future of Business Leadership
Ernst & Young LLP (EY) has launched ‘Transformations,’ a dynamic global marketing campaign designed to showcase the firm’s commitment to driving business innovation, transformation, and growth. As a key element of EY’s ‘Shape the Future with Confidence’ brand expansion, the 12-month initiative underscores how EY’s services and expertise enable organisations to thrive in an increasingly […]
