Disconnect Between Brand Loyalty and Customer Satisfaction Revealed in New Research
Recent studies from SAP Emarsys have laid bare a troubling disparity between brand loyalty and customer satisfaction across both the UK and US. Despite a strong sense of loyalty among consumers, a striking 83% feel undervalued by the very brands they support. A Tale of Two Markets In the UK, research surveying over 2,000 consumers […]
Copyright Concerns Drive the Need for Fairer AI Development Models
In the ever-evolving landscape of artificial intelligence, 2025 could go down as a watershed moment. As AI continues to revolutionise industries, concerns about data ownership, copyright, and fairness have reached a crescendo. The conversation is shifting from mere technological advancements to ethical frameworks that prioritise inclusion and equitable reward systems. The Problem with Centralised AI […]
Celebrating Diversity and Emotional Leadership: Lessons for B2B Marketers
In today’s complex business environment, diversity and emotional intelligence have emerged as key drivers of success in marketing leadership. These qualities allow leaders to build stronger connections with their teams, foster innovation, and navigate challenges with resilience. Dara Nasr’s journey—from his early years as a child of the Iranian revolution to his leadership roles at […]
What It Takes to Lead in Big Tech – Dara Nasr VP Global Sales WeTransfer
