Ten Lessons from Interviewing B2B Leaders in 2024
As the Editor-at-Large for B2B Marketing, I’ve had the privilege of conversing with some of the most inspirational leaders in the B2B landscape. These discussions, many of which were featured on the B2B Marketing podcast, have offered profound insights into the strategies and philosophies driving today’s most successful businesses. As we bid farewell to 2024, […]
What It Takes to Lead in Big Tech – Dara Nasr VP Global Sales WeTransfer
UK Government Unveils Sweeping AI Action Plan
AI to Transform UK Economy and Public Services In a landmark announcement, Prime Minister Keir Starmer has unveiled the UK Government’s ambitious AI Opportunities Action Plan, aiming to position the nation as a global leader in artificial intelligence while unlocking economic potential and revolutionising public services. The comprehensive plan includes all 50 recommendations proposed by […]
Generative AI and Automation Take Centre Stage: Mediaocean’s 2025 Advertising Trends Report
Mediaocean, the foundational partner for omnichannel advertising, has unveiled its 2025 H1 Advertising Outlook Report, offering a detailed examination of the advertising industry’s rapidly evolving landscape. Based on insights from nearly 700 marketing professionals, the report highlights generative AI as the leading consumer trend, surpassing Connected TV (CTV), and underscores significant shifts in ad spending […]
