The Role of Integration in a Fragmented and Personalised Communications World with Nathan Ansell
An expert in revitalising established brands and driving exceptional growth through digital channels. In a world where communication channels are increasingly fragmented and personalisation is a key expectation, how can brands ensure their messages remain cohesive and impactful? Drawing from his extensive experience in brand revitalisation, digital growth, and customer-led strategy, Nathan will be discussing how […]
The Future of Workforce Management: Leveraging AI to Create the Right Teams at the Right Time
Views from Nicky Banedoch, Co-founder at Genie As B2B marketers navigate a rapidly evolving landscape, it is more important than ever to recognise the power of data-driven decisions—especially when it comes to talent management. Gone are the days when businesses relied solely on intuition or serendipity to find the right people for the right roles. […]
Prioritise Metrics by Stage: Focus on Metrics That Align with Each Phase of the Buyer’s Decision-Making Process
Views from Kate Mackie – Global iGTM Lead at EY To evaluate the effectiveness of marketing efforts, it’s essential to align metrics with the buyer’s journey stages. Early stages may require a focus on reach and awareness, while later stages demand attention to conversion and sales metrics. Kate highlighted the importance of understanding “what delivers […]
The Legend Returns: Rewiring the Ford Capri for an Electric Future
The legend is back. With the launch of the all-electric Ford Capri, the iconic sports coupe has been reborn for a new generation. Melding past and future, the Capri injects soul into the world of electric vehicles (EVs) while preserving the rebellious spirit of its predecessor. Athletic performance, cutting-edge technology, and family-friendly features redefine the […]
