The Power of Generative AI and Risk-Taking in Modern Marketing: Insights from Oliver Yonchev of Flight Story
As we navigate the ever-evolving landscape of digital marketing, one thing is certain: change is inevitable. The rise of generative AI and the calculated risk-taking mindset championed by entrepreneurs are redefining the way we approach business and marketing. Oliver Yonchev, Co-Founder and CEO of Flight Story, an innovative global marketing communication company, recently shared powerful […]
LET THE GAMES BEGIN: EE AND NETFLIX LAUNCH EXCLUSIVE SQUID GAME 2 EXPERIENCE AT THE EE STUDIO IN WESTFIELD WHITE CITY THIS WEEKEND
Shoppers at Westfield White City will find themselves thrust into the high-stakes world of Squid Game this weekend, as EE and Netflix team up to offer an exclusive, immersive experience to celebrate the launch of Squid Game 2. From Friday, January 17th through to Sunday, the iconic Pink Guards from the hit show will be […]
Embracing Playfulness and Resilience in B2B Marketing: Key Insights from the Evolving Agency Landscape
Views from Bill Scott, CEO at Droga5 In today’s dynamic marketing landscape, B2B marketers face an increasingly complex challenge. They must not only reach a fragmented audience through multiple channels but also navigate the turbulence of changing market conditions and evolving consumer expectations. To succeed, marketers must embrace both creativity and resilience, cultivating environments that […]
