How Global CEOs Are Preparing for an AI Investment Surge
The world of corporate leadership is undergoing a significant transformation, with AI technology at its core. According to the latest research from NTT, an overwhelming 89% of global CEOs view AI as a key component for maintaining long-term profitability, while 77% plan to increase their budgets for AI investment in 2025. AI adoption reached a […]
East Midlands Railway Launches ‘Epic’ Campaign and Rail Sale to Promote Travel
East Midlands Railway (EMR) has launched an ambitious campaign to drive both leisure and business travel, alongside a major Rail Sale offering significant savings on tickets. The new initiative, designed to promote advance booking and highlight EMR’s swift services to London, features the brand’s beloved character, Miles, at the heart of the action. The campaign, […]
Maximising Ad Spend: How LinkedIn Ads Is Helping B2B Marketers Reach Their Perfect Audience
For any business looking to target the right audience, there’s no more frustrating experience than when an ad campaign goes off track. Perhaps you’ve been served an ad for luxury cookware, only to realise you’re not even capable of boiling an egg, let alone using a five-star frying pan. These moments, though mostly a nuisance […]
