Aer Lingus Brings #HomeAdvantage to Irish Rugby Fans Ahead of 2025 Six Nations

Aer Lingus is once again partnering with the Irish Rugby Football Union (IRFU) to bring #HomeAdvantage to the Guinness Men’s Six Nations Championship in 2025. The airline, which has long been the Official Airline of the IRFU, will support the Ireland team’s travel to away fixtures in Scotland, Wales, and Italy, while also ensuring that […]
How to Drive Growth in Complex B2B Marketing: Building a Feedback Culture and Leading with Holistic Leadership

Views from Ed Smith, General Manager Marketing at Amazon In the ever-evolving world of B2B marketing, companies are recognising that the role of the marketer has shifted from traditional campaign management to a more integrated, strategic position that influences everything from product development to pricing and customer experience. As marketing becomes more integrated into business […]
The WEF’s Forecast: AI to Create 170 Million Jobs by 2030 Despite Job Displacement

As we head into 2025, the World Economic Forum (WEF) has outlined a transformative future in its latest Future of Jobs Report. The study projects that by 2030, artificial intelligence (AI) and advanced technology will not only displace millions of jobs but will also create a staggering 170 million new roles globally. The report offers […]