Launch of the Global Tech & AI Awards 2025: A New Era of Recognition in Technology and AI Excellence
On 14 May 2025, The Tech & AI LIVE event will kick off with the launch of the inaugural Global Tech & AI Awards, an exciting new initiative designed to celebrate excellence and innovation across the technology and artificial intelligence sectors. The awards will honour the outstanding contributions of organisations, teams, and individuals, recognising the […]
Understanding Behavioral Biases and Social Proof: How to Cater to Complex B2B Buyer Journeys
Views from Richard Shotton, Behavioural Scientist In today’s rapidly changing business landscape, B2B marketers are constantly seeking new ways to influence buyer behaviour. Whether your company is trying to convert a new client or retain existing accounts, understanding the psychology behind decision-making is crucial. Insights from behavioural science—particularly biases like sunk costs and social proof—offer […]
Formula 1 Teams Up with Gordon Ramsay to Redefine Premium Hospitality at F1 Garage
Formula 1 has announced an exciting new partnership with multiple Michelin-starred chef Gordon Ramsay, bringing world-class culinary experiences to its premium F1 Garage hospitality. The collaboration, which builds on Ramsay’s longstanding connection with the sport, promises to elevate the guest experience in the heart of the F1 Paddock and Pit Lane. F1 Garage, renowned for […]
