Generative AI Reshaping the Future of Retail: Consumers Demand Personalisation and Faster Delivery
The retail landscape is undergoing a seismic shift, with generative AI (Gen AI) becoming an essential component of the consumer shopping experience. According to the latest research from Capgemini, 71% of consumers now want Gen AI integrated into their purchasing journey, highlighting a growing preference for hyper-personalized content and seamless digital experiences. The rise of […]
Leading Through Crisis and Brand Resilience: Key Strategies for B2B Marketers
Views from Katie McAlister, Former CMO at TUI UK The challenges B2B marketers face today are multifaceted—ranging from evolving customer expectations to navigating unexpected crises. However, for marketers who can adapt and innovate, crises can also offer opportunities to recalibrate, strengthen brand resilience, and deepen customer relationships. In this article, we will explore how the […]
£60 Million Boost to the UK’s Creative Industries to Drive Economic Growth
The UK Government has unveiled a £60 million funding boost for the creative industries, marking the first step in its ambitious Sector Plan aimed at turbocharging growth across the sector. This significant investment aims to unlock the full potential of the UK’s world-class creative businesses, spanning film, music, video games, and beyond, fostering job creation […]
