Financial Services Sector Poised to Harness the Power of Generative AI, UK Finance Report Reveals
UK Finance has released a new report detailing how financial services firms are embracing generative Artificial Intelligence (AI) to drive innovation, optimise operations, and enhance customer engagement, all while managing the associated risks. The financial services sector, with its long history of responsible technological innovation, is increasingly investing in AI, recognising the vast potential it […]
Resilience and Emotional Investment: Key to Leading Complex B2B Marketing Journeys
Views from Dara Nasr, VP of Global Sales at WeTransfer In the fast-paced world of B2B marketing, understanding the complexity of customer journeys and the critical role of leadership resilience and emotional investment can mean the difference between thriving or just surviving. These two concepts – emotional investment in leadership and resilience in the face […]
Channel 4 Teams Up with KISS Breakfast for Groundbreaking Sponsorship
Channel 4 has become the new headline sponsor of KISS Breakfast, marking the broadcaster’s first-ever partnership with the Bauer Media radio station. The multi-year sponsorship deal, which kicked off on 27 January, will feature a range of Channel 4 promotions across KISS’s flagship morning show. This includes three 10-second credits every hour from 6am to […]
