2025: A Key Year for B2B Brands to Unlock the Potential of Connected TV (CTV)
Connected TV (CTV) has become one of the fastest-growing media channels, poised for even greater expansion in 2025. While its allure has mostly captivated B2C and D2C brands, the B2B sector is now beginning to realise its potential. Though navigating CTV for B2B campaigns presents unique challenges, these hurdles are increasingly surmountable with the right […]
Abu Dhabi Set to Become World’s First Fully AI-Native Government by 2027
Abu Dhabi is embarking on an ambitious journey to become the world’s first fully AI-native government by 2027, with the announcement of the “Abu Dhabi Government Digital Strategy 2025-2027.” The Department of Government Enablement – Abu Dhabi (DGE) has set in motion a transformative plan that will see the emirate leading the charge in AI-driven […]
Channel 4’s Black in Business 2024 Initiative Empowers Four Black-Owned Brands with TV Advertising and Mentorship
In a powerful move to elevate Black-owned businesses in the UK, Channel 4 has announced the winners of its Black in Business 2024 initiative, backed by Lloyds Banking Group. Now in its second year, the programme offers a unique opportunity for Black entrepreneurs to gain exposure and support, with each winner receiving £150,000 worth of […]
