Writing for Impact with Maddy Barber

Join us for an insight into content marketing with Maddy, a brand and content marketing manager experienced in both in-house an agency. Learn how to create compelling, results-driven marketing copy.  This session will talk through how to connect with your audience, structure messages for maximum impact, and write persuasive content that drives conversions. Key Takeaways: 🎯 The […]

Why Salesforce’s Lead Object Is Breaking B2B Marketing (And How to Fix It)

In the world of B2B sales and marketing, one persistent issue stands out: the disconnect between sales teams and marketers. Salespeople often critique the quality of the leads they receive, while marketers lament that sales teams fail to follow up effectively. At the root of this frustration lies a fundamental flaw in how CRM systems, […]