The Mindset Shift to Become an Exceptional Leader with Greg Levine

The EU AI Act: What Businesses Need to Know About the New Global Standard for AI Regulation

As the rapid expansion of artificial intelligence continues, the European Union is setting a precedent with its Artificial Intelligence (AI) Act. Effective from August 1, 2024, this pioneering legislation aims to establish a comprehensive regulatory framework, addressing the ethical, safety, and transparency concerns surrounding AI technologies. With its global reach, the EU AI Act is […]
The Art of Navigating Complex B2B Marketing Journeys: A Blueprint for Success

Views from Greg Levine, Chief Operations and Growth Officer at Vitality In the fast-paced world of B2B marketing, success is no longer defined by traditional tactics alone. The complexities of today’s buyer journeys demand a more nuanced, strategic approach that caters to multiple stakeholders, integrates both brand and demand generation, and carefully prioritises metrics at […]