The Race to Profitability: How a Dynamic ICP Drives Long-Term Success
In today’s competitive B2B landscape, businesses are racing towards profitability, where the customer base is the ultimate determinant of future success. While innovative technology may provide a temporary edge, competitors are quick to catch up. What truly sets successful companies apart, however, is their Ideal Customer Profile (ICP). A well-defined ICP is not just a […]
Salesforce Introduces AI Energy Score: A Game-Changer for Sustainable AI Development
Salesforce Introduces AI Energy Score: A Game-Changer for Sustainable AI Development In a major leap toward creating more sustainable artificial intelligence, Salesforce, in collaboration with Hugging Face, Cohere, and Carnegie Mellon University, has unveiled the AI Energy Score. Launched at the AI Action Summit on 10 February 2025, this pioneering benchmarking tool aims to provide […]
Why Most Businesses Fail at Scaling (And How to Fix It) – With Richard Townsend
Nike’s Bold “So Win” Anthem Champions Women’s Sport
In a powerful showcase during Super Bowl LIX, Nike debuted its new brand anthem, “So Win,” marking a defining moment in its ongoing support of athletes, particularly women in sport. The 60-second commercial — crafted by creative agency Wieden and Kennedy — isn’t just an advertisement; it’s a celebration of defying expectations and redefining what […]
