Making B2B Marketing Work: Aligning Marketing and Sales for Success
To truly make an impact, marketing and sales need to work together to drive revenue, build meaningful pipelines, and measure success effectively. Join Catherine, a seasoned marketer with 20+ years of experience, as she shares her top tips for being an effective B2B marketer in a sales-driven environment. 💡 What you will learn: ✅ Building Strong Sales Relationships – Understand […]
G42 and AMD Drive AI Innovation in France with Groundbreaking Strategic Partnership
In a significant move to bolster AI infrastructure across Europe, G42, the leading Abu Dhabi-based AI technology group, has announced a strategic investment aimed at advancing AI capabilities in France. In partnership with DataOne, a frontrunner in Europe’s gigascale AI hosting infrastructure, G42’s subsidiary Core42 will establish one of the most powerful AI compute facilities […]
The Art of B2B Marketing: Navigating Complex Journeys, Metrics, and Brand Integration
Views from Richard Townsend, NED Investor (Ex.Founder, Circus Street) In the world of B2B marketing, building a strong and recognizable brand is not just about creating a visually appealing logo or catchy tagline. It’s about crafting a narrative that resonates with your target audience and strengthens your demand generation efforts across multiple touchpoints and stakeholders. […]
St James’s Place Extends Sky Arts Partnership to 2027, Highlighting Synergy Between Financial Advice and the Arts
Financial management group St James’s Place (SJP) has confirmed the renewal of its partnership with Sky Arts, a collaboration that will now run until at least February 2027. This extension underscores SJP’s commitment to integrating financial expertise with the transformative power of creative arts, strengthening its connection with a culturally engaged and aspirational audience. The […]
