Navigating B2B Marketing in the Age of Complex Buyer Journeys: The Power of Collaboration and Strategy
Views from Catherine Henderson, Founder of Boudicca Consulting In the rapidly evolving world of B2B marketing, success hinges on a deep understanding of the complex buyer journey. Unlike traditional B2C marketing, B2B decisions often involve multiple stakeholders, extended timelines, and diverse entry points. For B2B marketers, this landscape can seem daunting, but with the right […]
Workday Unveils Groundbreaking AI Agent Management System to Revolutionise Workforce Integration
Workday, a leading innovator in AI and human capital management, has announced a transformative new platform designed to help businesses seamlessly integrate and manage AI agents alongside human teams. The platform, known as the Agent System of Record, promises to centralise and optimise the management of AI tools from both Workday and third-party providers, marking […]
Burberry Embraces London’s Ever-Charming Weather: A Celebration of Love and Life
Burberry’s latest campaign, It’s Always Burberry Weather: London in Love, captures the very essence of London’s unpredictable weather and the timeless elegance of the brand. The campaign honours not only the ever-changing skies but also the beauty of love and life, with a stellar cast of familiar faces from both the acting and modelling worlds. […]
