Elon Musk’s Grok-3: The AI Chatbot That Aims to Redefine the Race for AI Supremacy

In an era where artificial intelligence (AI) is rapidly reshaping industries, Elon Musk’s startup, xAI, has rolled out Grok-3, the latest iteration of its AI chatbot. As Musk vies to compete with AI giants like DeepSeek, OpenAI, and Google, Grok-3 promises to push the boundaries of AI’s capabilities, offering users a more powerful, flexible, and […]

Why B2B Marketers Need to Rethink Their Strategies for the Modern Buyer Journey

Views from Fabiola da Silva, Marketing Leader at Accenture In B2B marketing, the path from lead to loyal customer is far from straightforward. Today’s buying process is more complex, with multiple stakeholders involved at every stage of the journey. So, why are so many B2B marketing strategies still based on outdated models that focus solely […]