Navigating the Complexities of B2B Marketing: Leveraging Behavioral Science to Drive Success
Views from Fabiola Da Silva, Marketing Lead at Accenture In today’s B2B marketing landscape, success hinges on more than just understanding product offerings—it’s about understanding the people behind the decisions. Behavioral science offers invaluable insights into how decisions are made, how consumers feel, and what motivates them. By integrating these insights, B2B marketers can optimize […]
Nestlé Lindahls Launches Multichannel Campaign Supporting All Fitness Journeys
Nestlé Lindahls has unveiled an engaging new campaign aimed at supporting people across all stages of their fitness journeys. The campaign, an extension of the brand’s Good Move initiative launched in 2024, takes a fresh approach to fitness marketing by stepping away from the typical high-intensity, gym-focused visuals. Instead, Lindahls has opted for a stop-motion […]
