Boost Your B2B PPC Performance in 2025: Unlock Success with These Underrated Tools
In the ever-evolving landscape of B2B marketing, staying ahead of the competition requires more than just relying on platform-native tools. With the decline of third-party cookies and the complexity of cross-channel attribution, marketers need to embrace third-party solutions to enhance their pay-per-click (PPC) strategies. In 2025, leveraging advanced tools will not only help optimise campaigns […]
DBS to Cut 4,000 Jobs as AI Reshapes Banking Operations
In a move that highlights the transformative impact of artificial intelligence (AI) on the workforce, Singapore’s largest bank, DBS, has announced plans to cut up to 4,000 roles over the next three years. This significant reduction will predominantly affect temporary and contract workers, with the transition driven by AI systems taking over tasks that were […]
MAD//Fest Heads Up North: A New Chapter for the UK’s Boldest Marketing Festival
It all began in a pub. A group of marketers, tech enthusiasts, start-ups, and media types gathered over a few pints and imagined a new kind of marketing event. Something that didn’t fall asleep halfway through, but was instead packed with no-nonsense, relevant content—a space where inspiration flowed freely and fun was always part of […]
