5 Common LinkedIn Ads Mistakes and How to Fix Them for Better ROI
For many marketers, LinkedIn is the go-to platform for B2B advertising. Its unmatched targeting capabilities offer tremendous opportunities for reaching decision-makers, but small missteps in campaign setup can quickly derail your efforts and burn through your budget. If your LinkedIn ads aren’t delivering the desired results, it’s likely you’re making one of these five common […]
Four Black-Owned Businesses Secure Over £500,000 in Advertising and Mentorship from Channel 4 and Lloyds
In an exciting development for the UK’s entrepreneurial landscape, Channel 4 and Lloyds have announced the winners of the Black in Business 2024 initiative. This programme, now in its second year, aims to provide transformative support to Black entrepreneurs, offering a unique blend of TV advertising airtime and business mentoring. The winners of this prestigious […]
Embracing the Future of Work: How AI Will Transform B2B Marketing and Sales
Views from Piers Linney, Former investor on Dragons’ Den (Shark Tank) | Co-founder of Implement AI As we move further into 2025, the business landscape is undergoing profound changes, driven by the exponential growth of artificial intelligence (AI). For B2B marketers, the growing integration of AI into various sectors offers both challenges and opportunities. While […]
