5 Underrated Tools to Supercharge Your B2B PPC Strategy in 2025
As the world of B2B PPC evolves in 2025, relying solely on platform-native tools is no longer enough to keep pace with the competition. With the phasing out of third-party cookies, the continuing challenge of cross-channel attribution, and the rapid shifts in competitor strategies, advertisers need to embrace third-party tools to gain an edge. The […]
How AI Will Completely Transform B2B Marketing: What You Need to Know to Stay Ahead
Views from Piers Linney, Former investor on Dragons’ Den (Shark Tank) | Co-founder of Implement AI In a world where artificial intelligence (AI) is rapidly transforming business landscapes, B2B marketers are tasked with adapting to new realities. From digital twins and personalized AI-driven interactions to the changing role of traditional SEO, the marketing ecosystem is […]
McCain Foods Champions Regenerative Farming in New Global Campaign and 2024 Sustainability Report
McCain Foods, a leader in the frozen food industry, continues to make significant strides toward sustainability with the release of its 2024 Global Sustainability Report, alongside the launch of its first global marketing campaign focused on regenerative farming. These initiatives reflect McCain’s ongoing commitment to enhancing food systems and creating lasting positive change for communities, […]
