Primark and Pinterest Launch Interactive Homeware Shopping Experience

Primark has unveiled an innovative try-before-you-buy interactive tool on Pinterest, marking a significant evolution in its 2025 spring homeware campaign. The collaboration allows consumers to engage with the ‘Pinterest Collages’ feature, enabling them to visualise and style Primark’s latest homeware collection before making a purchase. A Seamless Shopping Experience The new collection, featuring floral crockery, […]
Evo Sessions: The Future of Motorsport Meets AI Innovation

Formula E’s latest innovation, Evo Sessions, is set to redefine motorsport by offering an exclusive opportunity for 11 high-profile personalities to experience the sheer power of the world’s fastest electric race car, the GEN3 Evo. As the all-electric racing championship pushes the boundaries of performance, it is also leveraging cutting-edge artificial intelligence (AI) through its […]