The Future of B2B Marketing: Balancing Brand, Demand, and AI-Driven Insights
Views from Lex Bradshaw-Zanger, CDMO, L’Oréal South Asia Pacific, Middle East, and North Africa B2B marketing is undergoing a seismic shift. While traditional marketing principles remain unchanged, the tools, channels, and strategies we use to build brands and drive demand are rapidly evolving. As Lex Bradshaw-Zanger, CMO at L’Oréal SAPMENA, put it, “Marketing hasn’t changed, […]
The Assisted Dying Bill: A Hidden Threat to Domestic Abuse Survivors
As the debate surrounding the Assisted Dying Bill continues in Parliament, serious concerns are being raised over the potential dangers it poses to survivors of domestic abuse. Women’s Aid, along with other advocacy groups such as Stay Safe East and the Centre for Women’s Justice, has voiced fears that without sufficient safeguards, the Bill could […]
