Why Modern ABX is the Future of Enterprise Go-to-Market Strategies
In the world of B2B marketing, account-based strategies that once delivered exceptional results are now simply the standard. Today’s buyers demand authentic, personalised experiences at every touchpoint, and the traditional approaches—static target lists, superficial personalisation, and reliance on third-party data—are increasingly ineffective. The reality is stark: traditional account-based marketing (ABM) is no longer a differentiator. […]
TikTok Expands Parental Controls and Launches New Initiatives to Foster Healthy Digital Habits
TikTok is rolling out new features designed to give parents greater control over their teens’ digital habits while fostering balanced online engagement for young users. As part of its ongoing commitment to online safety, the platform is enhancing its Family Pairing controls, introducing a new wind-down feature for nighttime use, and partnering with Media Smart […]
