Inflation-Proofing Your Marketing Strategy for 2025: Navigating Economic Pressures
As economic challenges persist in 2025, businesses are being forced to rethink their marketing strategies. With inflation remaining a significant concern and consumer spending power showing little growth, businesses must make strategic decisions to avoid shrinking ROI. In this environment, marketers are faced with a choice: adapt to inflation or risk falling behind. As inflation […]
Navigating the Age of Enterprise AI: How Businesses Can Thrive
In a rapidly evolving digital landscape, businesses that reimagine their operational models and invest in supporting their employees through technological transitions are best positioned to excel in the era of Enterprise AI. As artificial intelligence continues to reshape industries, organisations must adapt their strategies to remain competitive and future-ready. The Full Report For an in-depth […]
Kellogg’s Town: A Digital Playground Redefining Brand Engagement
Kellogg’s is taking consumer interaction to new heights with the launch of ‘Kellogg’s Town’, an innovative digital playground designed to enhance engagement and brand loyalty across Europe. Developed in partnership with Merkle and dentsu Creative, with Carat UK handling media buying, the immersive experience spans 23 European markets and is available in 16 languages. At […]
Marketing is evolving at lightning speed ⚡️, but some principles remain timeless.
Join Lex Bradshaw-Zanger, Chief Marketing and Digital Officer at L’Oréal SAPMENA, for an exclusive expert session where he will be sharing insights from a career spanning agencies, global brands, and digital transformation. In this interactive session, Lex will be answering your questions in career thinking, skills over job titles and the enduring power of marketing fundamentals. 🔹 How […]
