Microsoft’s Role in Advancing Sustainability with AI: A New Era for the Energy Transition
Microsoft is at the forefront of a significant push to incorporate artificial intelligence (AI) into the global sustainability drive. The tech giant sees AI as a transformative force capable of accelerating the transition to renewable energy and mitigating the environmental challenges posed by climate change. However, as it embraces this potential, Microsoft also grapples with […]
The All England Lawn Tennis Club Appoints VCCP as Global Creative Agency for Wimbledon 2025
The All England Lawn Tennis Club (AELTC) has appointed VCCP as its global creative agency of record, entrusting the agency with the development of a new global advertising campaign for The Championships, Wimbledon 2025. VCCP, known for its bold and innovative approach, will spearhead a campaign that aims to engage tennis fans across the globe, […]
Bridging the Divide: How B2B Marketing Leaders Can Close the Gap Between Brand and Demand to Boost Impact
A recent report by Google has highlighted a growing issue within B2B marketing: just 40% of senior decision-makers believe their organisation has a clear goal for marketing effectiveness, and only 20% agree on how to measure it. According to Google, this misalignment presents a significant commercial risk—without the ability to demonstrate the full impact of […]
