How B2B and B2C Brands Leverage Generative AI: Different Approaches, Same Technology

Generative AI (genAI) is rapidly changing the business landscape, but its adoption varies greatly between B2B (business-to-business) and B2C (business-to-consumer) companies. While both sectors harness AI for content generation, personalisation, and automation, their strategies differ in several key areas, from social media management to sales enablement. Understanding how these two groups utilise the same technology […]
DeepSeek: A Cautionary Tale Amid the AI Hype

The launch of DeepSeek has stirred excitement across the tech world, with headlines hailing it as the next major leap in generative AI. But while the technology behind DeepSeek is certainly impressive, its debut underscores the current state of artificial intelligence: full of promise, but perhaps a little too hyped for practical business use just […]
The Traitors Reunite for Comic Relief’s 40th Anniversary with Hilarious Sketch and Limited-Edition Red Noses

This year, Comic Relief is celebrating its monumental 40th anniversary with an exciting lineup of activities and special surprises, including a star-studded reunion featuring five of the most iconic contestants from The Traitors. Alexander Dragonetti, Charlotte Berman, Fozia Fazil, Linda Rands, and Minah Shannon have reunited for an exclusive, laughter-filled sketch to mark the occasion, […]
Smart Leaders Do This
