Amazon Leverages AI to Drive Sustainability and Enhance Efficiency in Global Operations
By combining artificial intelligence (AI) with cutting-edge technology, Amazon is not only improving operational efficiency but also making significant strides in sustainability. These AI-based tools, built on Amazon Web Services (AWS), are supporting Amazon’s commitment to its Climate Pledge, aimed at achieving net-zero carbon emissions by 2040. From water conservation efforts to energy optimisation, AI […]
Innovid: The Future of AI-Driven Omnichannel Advertising
In a strategic move to strengthen its position in the rapidly evolving advertising technology landscape, Mediaocean has unveiled Innovid as the unified brand for its global ad tech business, following the high-profile merger with Flashtalking. This merger, which was completed in February 2025, marks a new chapter for the company, as it looks to address […]
I Walked Away from the Dream Job – Katy Leeson
Katie Leeson had the career most marketers dream of—leading Social Chain alongside Steven Bartlett, shaping global campaigns, and becoming one of the most recognised voices in the industry. But after hitting every milestone, she made a bold move: she walked away. If you’ve ever felt like you’re chasing someone else’s version of success, this is […]
Why the Traditional Buyer Journey is Failing the B2B Technology Sector
The traditional B2B buyer journey is increasingly irrelevant in today’s fast-paced and multifaceted technology landscape. As buyers become more self-sufficient and empowered, the old sales funnels are no longer effective in guiding them through their purchasing decisions. A shift towards more dynamic and flexible models is necessary to meet the demands of modern buyers, especially […]
