Mastering the B2B Marketing Journey: The New Essentials for Growth

Views from Ritchie Mehta, Founder, School of Marketing In the fast-evolving world of B2B marketing, it’s easy to get caught up in the pressure to drive quick conversions. However, successful marketers know that true growth doesn’t happen overnight; it’s built on a deep understanding of customer behaviour, brand strength, and a strategic approach to decision-making […]

Google to Acquire Wiz for $32 Billion, Enhancing Cloud Security with AI

MOUNTAIN VIEW, Calif. and NEW YORK, N.Y. (March 18, 2025) — Google LLC has confirmed a definitive agreement to acquire Wiz, a leading cloud security platform, for $32 billion in an all-cash deal. The acquisition, subject to closing adjustments and regulatory approvals, marks a significant investment in Google Cloud’s cybersecurity capabilities, aiming to accelerate the […]

London Film School Launches New Master’s Programmes as It Enters a New Era

The London Film School (LFS), a prestigious institution with a long history of nurturing filmmaking talent, has announced the launch of two new master’s programmes – MA Film Marketing and MA Film Producing. Starting in September 2025, these one-year courses aim to provide a unique blend of academic rigour and real-world engagement, positioning graduates to […]