Transforming Vehicle Safety Through AI and Virtual Worlds
In an era where technological advancements are reshaping every aspect of our lives, the automotive industry is embracing cutting-edge solutions to enhance safety on the roads. Volvo Cars, in collaboration with Nvidia, is at the forefront of this revolution, leveraging AI-generated, life-like 3D environments to accelerate the development of its safety software. This breakthrough is […]
How to Cater to Complex Buyer Journeys: A Guide for B2B Marketers
Views from Rob Pierre, Co-Founder of Jellyfish In today’s competitive business landscape, B2B marketers face increasingly complex buyer journeys that involve multiple stakeholders and entry points. With a deep understanding of how to cater to these complexities, businesses can craft marketing strategies that resonate across different decision-making stages, foster strong relationships, and drive demand at […]
Twix Unveils Bold New Brand Platform, Celebrating the Joy of Having It All
Twix is redefining the meaning of abundance with its new global brand platform, ‘Two is more than one’. Building on the brand’s iconic two-bar design, this fresh campaign encourages audiences to embrace the joy of having it all – twice. With a creative twist on its signature duality, Twix celebrates a world where both sides […]
Creating a Truly Inclusive Business: Embracing Diversity in B2B Marketing
Fostering an inclusive business environment is about more than just checking boxes or enforcing policies—it’s about cultivating a culture where every individual feels valued, safe, and truly heard. For Hannah Stringer, Marketing Director at Moneypenny, this means fostering an environment that celebrates diversity in all its forms, enabling people to bring their authentic selves to […]
