Influencer Marketing in B2B: The Mainstream Shift You Can’t Ignore
Influencer marketing in B2B has moved from buzzword to strategic necessity. While platforms like LinkedIn have made influencer-driven campaigns a part of their core offering, and agencies like Ogilvy have championed the concept, the conversation has evolved. It’s no longer a question of “if” influencer marketing works in B2B, but rather “how” it is being […]
Microsoft’s New AI Agents Could Revolutionise Cybersecurity—Here’s How
As cyber threats grow increasingly sophisticated, Microsoft is once again leading the charge with cutting-edge AI-driven security solutions designed to protect organisations against the growing complexity of modern cyberattacks. The tech giant has expanded its Microsoft Security Copilot with 11 new AI agents, set to revolutionise how businesses protect their data, identities, and digital infrastructure. […]
Jellyfish Unveils AI-Powered Media In-Housing Platform and New Brand Identity
Jellyfish, a global leader in digital marketing under The Brandtech Group, has launched a pioneering AI-driven media in-housing platform, marking the culmination of a year-long transformation. This innovative platform is designed to help brands streamline their media programs, offering an automated solution for media research, evaluation, content strategy, and activation. With artificial intelligence (AI) at […]
