H&M’s Controversial Digital Twin Fashion Models: A New Era in AI-Generated Imagery
In a bold move set to reshape the fashion industry, H&M is embarking on a groundbreaking project to create AI-powered “digital twins” of its models. These highly realistic virtual replicas will be used for product and marketing campaigns, allowing the Swedish retail giant to produce content without the need for costly and time-consuming photoshoots. While […]
The Inevitable Transformation of B2B GTM: AI’s Rising Influence
By 2028, the landscape of B2B marketing and sales will be fundamentally altered, with traditional tactics such as demand generation and outbound prospecting becoming nearly unrecognizable or obsolete. Artificial Intelligence (AI) is rapidly transforming the buyer’s journey, shifting control away from vendors and placing it firmly in the hands of the buyers themselves. The time […]
Consumer Loyalty in Decline: Over Half of Brits Ignore Brand Names When Shopping
The days of unwavering brand loyalty are fading for UK consumers, with new research revealing that 57% of Brits no longer pay attention to brand names when making purchasing decisions. This shift in consumer behaviour highlights a growing trend where shoppers prioritise product functionality and affordability over established labels. The study, conducted by SAP Emarsys […]
