Reddit’s Advertising Revolution: A Marketer’s Guide to the Front Page of the Internet

Reddit — the famously unfiltered corner of the internet — has long held the reputation of being impenetrable to advertisers. But the tide is turning. Off the back of its landmark IPO in 2024, the 20-year-old platform has entered a new era, posting its first-ever profit and launching a string of new features aimed squarely […]
Formula E’s AI-Powered Driver Agent: Democratising Data to Drive the Future of Motorsport

In the high-octane world of motorsport, milliseconds make the difference between pole position and the back of the grid. But behind every lap is a wealth of data—information that, until now, has been the preserve of top-tier teams with deep pockets and elite engineers. That’s changing, thanks to an innovative partnership between Formula E and […]
Mother’s Day in the UK: A Look Back at Memorable Ads and Traditions

In the UK, Mother’s Day falls on the fourth Sunday of Lent, a tradition that dates back centuries. The celebration has its roots in a medieval custom that allowed people who had moved away to visit their hometowns or “mother churches.” This annual observance, while deeply historical, has evolved into a more modern tradition – […]