The Rise of Marketing Automation 3.0: Beyond Workflows to Intelligent Orchestration
Marketing automation has been a cornerstone of B2B growth for more than a decade. Early platforms allowed teams to send bulk emails, schedule social posts and track leads in a CRM. Then came advanced workflows and personalisation, often referred to as Marketing Automation 2.0. Now a new chapter is emerging. Marketing Automation 3.0 is less […]
The Data Behind Great Advertising | Les Binet Interview
The Data Behind Great Advertising | Les Binet Interview What’s the data behind great advertising? In this Les Binet interview, we explore marketing effectiveness, the 60/40 rule, and how brand-building drives long-term growth. Les Binet, co-author of The Long and the Short of It, breaks down the real metrics that matter in advertising. We dig […]
