For most businesses being able to retain customers over the long-term is vitally important to retain market share and increase profitability. So how do you as a business, keep your customers engaged and build customer loyalty?
This module aims to give you the tools and techniques to understand what customer loyalty truly means and develop the strategies required in order to increase loyalty amongst customers. It will also highlight that achieving loyalty is not a one-off activity and will require a company to be customer-centric in their approach, in order to earn and sustain the trust of their customers.
Here are a number of Topics We will Look at:
What is customer loyalty?
How to earn a customer’s loyalty
Creating a customer loyalty strategy around customer value
Measurement of customer loyalty
Death of brand loyalty
Learning outcomes:
What are the benefits of generating customer relationships and loyalty to a business?
How is this achieved?
Determine the key elements and factors required to implement and achieve customer loyalty and relationship marketing
Determine best practise and how brands are able to achieve true customer relationships and loyalty
