True Originals: A Glimpse Behind the Curtain
McVitie’s, the stalwart of British biscuit brands, has delighted viewers once again with a revealing peek behind the scenes of its beloved advert featuring none other than Sir Trevor McDonald. This insightful glimpse into the making of the ad, which originally aired as part of the True Originals brand platform, offers a heartwarming look at the magic behind one of Britain’s most iconic campaigns.
Sir Trevor McDonald Returns to the Newsdesk
Last year, McVitie’s captured the hearts of the nation with its True Originals campaign, masterminded by the creative minds at TBWA\London. The advert, which made its debut in October, marked a momentous occasion as Sir Trevor McDonald, revered journalist and national treasure, returned to the news desk for the first time in 15 years. With McDonald’s unmistakable presence and the brand’s enduring appeal, the advert quickly became a beloved fixture in the advertising landscape.
Bringing Britain’s Biggest Biscuit Brand Back into the Limelight
Crafted with precision and passion, the McVitie’s advert showcased not only the delicious biscuits but also the essence of British culture. Against the backdrop of the great British countryside, viewers were treated to a whimsical scene featuring a cheeky farm animal sporting a football shirt and, of course, the legendary Sir Trevor McDonald himself. This captivating blend of nostalgia and charm served to reignite the nation’s love affair with McVitie’s, reaffirming its status as Britain’s biggest biscuit brand.
A Behind-the-Scenes Glimpse
To coincide with the re-airing of the advert this year, TBWA\London has unveiled an exclusive behind-the-scenes film, offering viewers a rare glimpse into the making of the iconic campaign. In this 40-second masterpiece, viewers are treated to the sight of “some expensive camera gear”, the picturesque British countryside, and the infectious energy of the production team. With creative directors Ben Brazier and Johnny Ruthven at the helm, the behind-the-scenes footage captures the essence of what it means to immortalize a British icon.
Celebrating True Originals
As the nation savours the return of the McVitie’s advert featuring Sir Trevor McDonald, the release of the behind-the-scenes footage serves as a fitting tribute to the brand’s commitment to authenticity and originality. Through its True Originals campaign, McVitie’s continues to captivate audiences with its timeless charm and unwavering dedication to quality. So, sit back, grab a cup of tea, and indulge in a biscuit or two, as McVitie’s invites us all to celebrate what it means to be truly original.
