As the aroma of spring fills the air, heralding the arrival of warmer days and flowering landscapes, Magnum Ice Cream ushers in a new period of pleasure with the release of its much awaited Magnum Range. This year’s attention is on three innovative flavours: Magnum Euphoria Pink Lemonade, Wonder Golden Toffee, and Chill Blueberry Cookie Vegan. Each product promises to take ice cream lovers on an unforgettable sensory journey, beyond the traditional ice cream experience to elicit emotions and shift moods.
A Symphony of Flavours
These new additions to the Magnum family were created with painstaking attention to detail by the brand’s Chef Creatives in Research & Development. The team has pushed the frontiers of flavour and texture by cleverly combining fruit sorbet with Magnum’s deliciously creamy ice cream for the first time ever. This revolutionary core is encased in Magnum’s signature rich chocolate, making each mouthful a journey in itself.
Magnum Euphoria Pink Lemonade
Magnum Euphoria Pink Lemonade will transport you to a delightful world. This spicy combination is meant to stimulate joy and elevate spirits, with a delicious balance of sour and sweet that will leave you feeling euphoric.
Wonder Golden Toffee
Wonder Golden Toffee is ideal for people seeking a rich, delicious treat. Its rich toffee-flavored ice cream, paired with a golden chocolate topping, encourages aficionados to experience moments of amazement with each bite.
Chill Blueberry Cookies Vegan
The Chill Blueberry Cookie Vegan satisfies the rising demand for plant-based options without sacrificing taste. This vegan alternative combines the tanginess of blueberries with the soothing crunch of cookies and is enrobed in vegan chocolate, making it a guilt-free treat that relaxes the senses.
“Wherever Pleasure Takes You” — The Pleasure Express Campaign
Magnum has launched the Pleasure Express campaign to commemorate the release of these novel flavours, a compelling trip that encourages ice cream enthusiasts to discover new depths of pleasure. The campaign is brought to life by a visually spectacular television advertising expertly developed by the renowned team at LOLA MullenLowe. The advertisement not only highlights the distinct characteristics of each flavour, but it also captures the spirit of the Magnum brand: luxury, indulgence, and the ability to change moods via taste.
As the globe awakens to the delights of spring, Magnum’s latest products serve as a timely reminder of life’s simple pleasures. Whether it’s the ecstatic rush of Pink Lemonade, the awe-inspiring richness of Golden Toffee or the peaceful embrace of Chill Blueberry Cookie Vegan, Magnum’s new line promises a voyage of exploration and joy, defining the brand’s ethos: “Wherever Pleasure Takes You.”
Ice cream lovers and adventurers alike are encouraged to participate in this sensory voyage that will push the boundaries of flavour and pleasure. With Magnum’s new collection, the trip is as enjoyable as the goal.
