A New Chapter in Openness and Customer Power
Pernod Ricard has made a ground-breaking decision for the alcohol business by completely embracing digital innovation. All of the bottles in their vast collection now have digital labels that can be accessed with just a quick scan of a QR code. Commencing as a pilot project two years ago, this programme today heralds a new era of informed consumption by providing customers worldwide with a plethora of product-specific information in their local language.
What Is Provided by the Digital Label
Customers may obtain a variety of location-specific data by scanning the QR code. This contains the health concerns that come with consuming alcohol, the local authorities’ recommendations for safe drinking, and comprehensive nutritional data. At the core of this project is Pernod Ricard’s dedication to promote responsible drinking and openness.
Localised Data Right at Your Fingers
The geolocated digital labels offer information relevant to each nation. Understanding what is considered a typical drink in Italy or the UK’s legal drinking limits depends on the location of the bottle’s sale. This dynamic feature makes sure that all information is accurate, relevant, and useful for users, no matter where they are in the world.
Giving Customers Knowledge to Help Them
The approach of Pernod Ricard goes beyond following the law. It’s all about arming customers with information. The digital labels offer consumers all the information they need to make educated decisions about their alcohol intake, including thorough nutritional details and full lists of components.
Beyond the Label: A dedication to world health
This year, a few select spirits brands will launch in Europe as part of Pernod Ricard’s digital project, which will go worldwide by 2024. Their goal of a society without excess and one that is more sociable is highlighted by this massive deployment.
In summary
In the alcohol sector, Pernod Ricard’s digital label effort establishes a new benchmark. It shows a change in the direction of increased corporate accountability and customer empowerment. In addition to adhering to international health regulations, Pernod Ricard promotes a culture of responsible and educated alcohol consumption by making important drinking information easily accessible.
