Adding Flavour to Australia’s Olympic Team
Old El Paso steps up as Australia’s Olympic team’s official lunch kit partner as the Paris 2024 Olympics draw near, adding a touch of Tex-Mex flair to the athletes’ journey. With a strong history of uniting communities and families, the brand is well-positioned to turn watching the Olympics into a gustatory extravaganza.
Culinary Cheerleaders: Honouring Heroes from the Home Team
The message of Old El Paso’s #MakeSomeNoiseForYourHomeTeam campaign isn’t only about the food; it’s also about the messengers: Australia’s own Olympian athletes.
Prominent figures featured in the commercial include Olympic gold winner and freestyle BMX sensation Logan Martin, renowned Matildas custodian Mackenzie Arnold, and NBA champion Patty Mills, who guided the Boomers to their first-ever Olympic medal in Tokyo 2020. This incredible group of “Home Team Heroes” personifies the spirit of cooperation and rivalry, elevating Old El Paso to the status of a household icon in Australia.
An Olympic Table: The Place of Old El Paso in the Olympic Ecosystem
This collaboration goes beyond simple sponsorship; it combines the shared joy of sports with Old El Paso’s purpose of building relationships over supper.
The CEO of AOC, Matt Carroll, recognises the importance of these collaborations, pointing out that they allow millions of Australians to interact with and support their national heroes from the comfort of their own homes. Old El Paso is the ideal choice for the Australian Olympic squad because of their dedication to elevating these moments of pride in the country via their colourful, family-friendly meals.
A Feast of Tastes: The Bright Offering of Old El Paso
Old El Paso aims to liven up the Olympic season, emulating the hectic yet exuberant mood of the games. Old El Paso wants to turn every meal into a celebration of the bright and varied spirit of the Olympic Games, whether it’s a boisterous Taco Tuesday or a lively supper watching the Games.
As stated by General Mills Australia’s Managing Director and Vice-President Matt Salter, “Sports and enjoying favourite meals are two things that bring people together.”
Forward-Looking: A Tradition of Encouragement and Festivity
With the Games getting closer, Old El Paso’s collaboration with the Australian Olympic Committee is expected to improve spirits and build relationships amongst Australian communities.
The nation’s great ambitions and fervent support for its athletes are reflected in the company’s excitement for the Paris 2024 Olympics and its backing of the Australian team. Australia is prepared to make a splash and compete for gold at the 2024 Summer Olympics in Paris thanks to Old El Paso.
Source: https://www.olympics.com.au/aocsponsor/old-el-pasotm/
